Overview

A leading supplier of networking equipment and network management used a Linkstorm cascading navigation menu to educate consumers about a specific consumer product. Users were able to download presentations, review product guidelines, link directly to landing pages where they could view videos, listen to podcasts, and sign-up for more information.

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Goals

Increase CTR by 50%, educate consumers; deliver users directly to otherwise hard to find content pages.

CLICK DISTRIBUTION BY ITEM

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Results

  • In A/B test, achieved 2x CTR vs. standard banner.
  • Users who engaged with the Linkstorm menu were 10x more likely to take action and click than those who did not unfurl the menu.
  • Achieved top goal of users downloading presentation directly from Linkstorm menu.

CLICK DISTRIBUTION BY MENU LEVEL

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CLICK DISTRIBUTION BY BRANCH

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