Overview

The United Kingdom branch of a global financial services company used a Linkstorm cascading menu to transform a 300x250 banner into their first ever multi-card product offering. Featuring four different credit cards, users were able to select a card and explore the benefits — all before clicking thru to an "Apply Now" page on the company's website. In addition, by using Linkstorm, the company was able to update frequently changing interest rate variables in real-time without re-trafficking.

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Goals

The campaign was designed to test the effectiveness of a multi-product offering and determine the incremental value that Linkstorm provides. The campaign was run on the Adconion and Ad2One networks.

Results

  • Achieved 4x CTR increase vs. standard banner.
  • Through Linkstorm's user behavior analysis, the company was able to identify what card generated the most interest.

CLICK DISTRIBUTION BY MENU LEVEL

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CLICK DISTRIBUTION BY BRANCH

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