A financial services company overlaid a Linkstorm cascading navigation menu to two different sized ad units creating a multi-product offering. Based on their own interests, users were able to select between trading, banking, and special offers. In addition, via a second level menu, users were able to select the organizations selling point that most appealed to them. The campaign was run on Yahoo! CNBC, CNN Money, and Investors.
Increase CTR by 50%, increase conversions, and deliver users deep into the company's site.
CLICK DISTRIBUTION BY ITEM
- In A/B test, achieved 2x CTR vs. standard banner.
- In A/B test, nearly doubled standard conversion rate vs. standard banner.
- Users who engaged with the Linkstorm menu were 10x more likely to take action and click than those who did not unfurl the menu.
- Trading and banking options equally popular.