Overview

A financial services company overlaid a Linkstorm cascading navigation menu to two different sized ad units creating a multi-product offering. Based on their own interests, users were able to select between trading, banking, and special offers. In addition, via a second level menu, users were able to select the organizations selling point that most appealed to them. The campaign was run on Yahoo! CNBC, CNN Money, and Investors.

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Goals

Increase CTR by 50%, increase conversions, and deliver users deep into the company's site.

CLICK DISTRIBUTION BY ITEM

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Results

  • In A/B test, achieved 2x CTR vs. standard banner.
  • In A/B test, nearly doubled standard conversion rate vs. standard banner.
  • Users who engaged with the Linkstorm menu were 10x more likely to take action and click than those who did not unfurl the menu.
  • Trading and banking options equally popular.

CLICK DISTRIBUTION BY MENU LEVEL

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CLICK DISTRIBUTION BY BRANCH

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