Overview

A financial services company overlaid a Linkstorm cascading navigation menu onto a 728x90 banner enabling users to select between two core product offerings: a savings account and a checking account. In addition, the menu included a link that delivered users to a branded YouTube page. The campaign was run on Yahoo!, CNN Money, Kiplingers, and Bankrate.

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Goals

Increase CTR by 50%, increase conversions, and deliver users to an otherwise hard to find content pages (i.e. YouTube page).

CLICK DISTRIBUTION BY ITEM

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Results

  • CTR exceeded 50% increase.
  • Half of users who decided to click selected a targeted Linkstorm menu option.
  • Users selected savings topics over checking topics by a better than 3.5-to-1 margin.
  • 25% of all users who viewed the unit, engaged with the Linkstorm menu.

CLICK DISTRIBUTION BY MENU LEVEL

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CLICK DISTRIBUTION BY BRANCH

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