A financial services company overlaid a Linkstorm cascading navigation menu onto a 728x90 banner enabling users to select between two core product offerings: a savings account and a checking account. In addition, the menu included a link that delivered users to a branded YouTube page. The campaign was run on Yahoo!, CNN Money, Kiplingers, and Bankrate.
Increase CTR by 50%, increase conversions, and deliver users to an otherwise hard to find content pages (i.e. YouTube page).
CLICK DISTRIBUTION BY ITEM
- CTR exceeded 50% increase.
- Half of users who decided to click selected a targeted Linkstorm menu option.
- Users selected savings topics over checking topics by a better than 3.5-to-1 margin.
- 25% of all users who viewed the unit, engaged with the Linkstorm menu.