Overview

One of the nation's largest exclusive online facilitators of degree and certificate programs overlaid a Linkstorm navigation menu onto their existing 728x90 banner. In doing so, the client enabled users to interact with and identify specific degrees and programs of interest directly from the ad unit.

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Goals

The campaign was designed to determine the incremental value that Linkstorm provides and learn more about how users interact with the online universities offerings. The campaign was run on the Collective Media Network.

CLICK DISTRIBUTION BY ITEM

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Results

  • CTR was well above the historical client averages.
  • Almost half of users who clicked selected a targeted Linkstorm menu option.
  • More users wanted to know about graduate degree programs than the client had expected.
  • After unfurling and viewing the Linkstorm menu, users were 7X as likely to take action and click.

CLICK DISTRIBUTION BY MENU LEVEL

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CLICK DISTRIBUTION BY BRANCH

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