Improve the quantity and quality of traffic clicking through from a standard banner ad featuring a Hyundai car model.
Hyundai incorporated Linkstorm menus into an existing banner ad to give prospective customers a way to easily navigate to the product information most relevant to their individual needs. By letting prospects self-qualify, Hyundai was able to reach customers in different stages of the purchase cycle with only one ad unit.
The Linkstorm banners produced an overall 12% lift in click-through rate. Linkstorm also doubled the rate of clicks to Hyundai pages with content oriented to shoppers close to making a purchase decision. Giving users the ability to navigate to the product information most relevant to their own needs produced better quality traffic and more valuable prospective customers.